Moorcroft

William Moorcroft Collectable Pottery

Moorcroft pottery is highly collectable and retains/adds to its value. Here you can browse a range of William Moorcroft pottery from Florina Ware, vases, ceramics, lamps and ornaments. W. Moorcroft, (1872-1945), was the son of a Burslem china painter. Moorcroft gained employment at the young age of 24 as a designer with James Macintyre & Co. He was so successful he ended up setting up his own company called W. Moorcroft Ltd in 1913.